Campbell-Ewald EVP Mark Simon has been named ECD of the agency, where he has worked since 2000. Simon now heads agency creative teams responsible for clients Carrier, Federal Citizen Information Center, GMAC, HON, University of Michigan Health System and continues to oversee teams including OnStar and the U.S. Postal Service. ... Michael Houston has been named partner at Kirshenbaum Bond + Partners by co-founders Jon Bond and Richard Kirshenbaum. He is head of the coprorate development division. ... Andrew McCarthy of "Brat Pack" fame has signed as a director with Creative Film Management International for commercials representation. ... Television and film design studio b Creative has launched in-house at postproduction house Broadway Video. Heading b Creative as creative director is designer Jodelle Reed-Devaney, who formerly worked with VH1. Director of marketing and creative services Cathlyn Cantone, formerly of On-Air Strategies and Click3X, also joins executive producer Lisanne McDonald in the new company. ... Northern Lights Post has added editor Maciek Godlewski, who returns from a hiatus during which he focused on painting. Prior to his hiatus, Godlewski edited at Blue Rock for eight years.