72andSunny has appointed Heather Wischmann as director of interactive production. Wischmann has previously managed interactive teams at San Francisco agencies such as Goodby, Silverstein & Partners, AKQA and Venables, Bell and Partners where her work has included GetTheGlass.com for the "Got Milk?" Campaign and the eBay, Toys for Tots "Give-a-Toy Store" digital installation.
Identity has signed director Jean Baptiste Leonetti to its roster for North America and Europe. Leonetti has just completed his first feature-length film, "Carre Blanc", which was featured at both the Toronto Film Festival and AFI Fest. He has been directing commercials in France for the past ten years for brands that include Canon, Playstation, Coca Cola, Renault, Peugeot, France Telecom and others. He broke into advertising by directing several spots with French prodco Lapac, Cake and later through his own production company Solair Films.