Limey, the Hollywood based commercial production company owned and operated by executive producer, Andrew Denyer, has signed commercials director Graeme Joyce. Joyce joins Limey after a stint with Moxie and previous companies HSI and Untitled. He has directed spots for clients such as Target, Mercedes and British Airways as well as a short film, Lifetripper, which is currently being shown on the festival circuit.
Industry veteran Peter Friedman has teamed up with creative producer Eric Tu to form integrated content studio friedman360 (F360). Friedman has held posts at Nike, McCann, PGA Tour Entertainment, and LucasFilm's commercial production unit, while Tu currently serving as EP/head of development, has worked as a director and creative throughout the new media industry. With headquarters in New York, and satellite offices in Los Angeles and San Francisco, clients so far have included Beats by Dr Dre, Easton Baseball and Target. The studio's roster includes non-fiction documentary directors Evolve, Bionic League (the LED technologists behind Target Spectacular), and viral director/VFX artist Ross Harris.
Deutsch LA has hired Trevor O'Brien as executive creative technology director. Originally from Ireland, O'Brien was most recently with McKinney in Durham, NC, where he served as VP, creative technology director and worked with brands like Lenovo, Travelocity, Virgin Atlantic, and Nationwide. Prior to McKinney, he spent four years as the technical director of digital platforms specialists John Ryan, where he helped to launch digital out-of-home networks for clients in Europe and the U.S. He is also the co-founder of two start-up tech companies, and a lead developer on web-based idea collaboration platform, openhatch.
Click 3X has hired Craig Hubbard as senior designer/art director. Hubbard previously owned his own studio and produced design work for VH1, MTV, Comedy Central, Bravo, Boeing and Polo. He has also done animation work for Adult Swim's Aqua Teen Hunger Force as well as coloring comics for D.C and Marvel.
San Francisco integrated agency Duncan/Channon has appointed Robbie Whiting as director of creative technology and production. Whiting, who will report to executive creative director, Michael Lemme, joins from Draftfcb San Francisco where he was an SVP and led the agency's integrated production department. Prior to that, Whiting spent five years at TBWA/Chiat/Day LA as creative technology director, working with clients like Nissan, Pepsi, Visa, Mars and Gatorade. He has also previously worked at LA agency Ignited Minds, on Activision, Vivendi-Universal, Sony and Electronic Arts among others.
Design firm Tank Design has opened a new office in San Francisco and appointed Scott Fedje to be its creative director. A former creative director with Apple, Nau, Nike, and Cole Haan, Fedje has selected Tank for a wide range of projects in the past. Tank SF will support a growing West Coast client base, including Symantec, TiVo, and solar energy start-up Sungevity, which join brands as FedEx, ServiceMaster, and Citizens Financial Group on Tank's client roster.