R/GA announced the addition of Peter Cole, formerly of AKQA, as technology director for its San Francisco office. ... PGM Artists has signed the Herbert Brothers (Joe and Dave), the duo behind Doritos' Super Bowl spot, under Transit Films for U.S. commercial representation. ... OPC announced it will now have exclusive Canadian representation for Knucklehead's nine-strong roster of directors. ... Paranoid announced it will rep London-based directors BIF Pictures in France. ... Digital media, technology and marketing company Gen2Media Corporation, has added Michael Mohamad, formerly of A&E and NBC, as executive vice president and Alan De Leon as senior VP, Interactive.