Crispin Porter + Bogusky has promoted Tom Markham to executive creative director. Based out of Boulder, Markham will be the agency's lead interactive creative. Markham came to CP+B as a creative director in November 2011 from Lowe Worldwide where he managed the digital output of its 75 agencies around the world. In his six months with CP+B, he has led digital work for Kraft Macaroni and Cheese including the brand's Ted Williams personalized Valentine's Day videos. Markham also led interactive work across CP+B's other Kraft brands. Markham began at Lowe Worldwide in New Zealand as an interactive creative director. He later moved to Sydney to lead digital across Australasia, and then on to New York as the global digital creative director for the network.
Executive producer Amy Lazarus has signed with New York-based Wild(child) Editorial. Lazarus has been freelance for the past three years working for cutting houses including Beast, Company X, Consulate, NO6, Homestead, Cut and Run, Lost Planet and Jump. Earlier in her career, she had a ten-year stint at Mad River Post, followed by a position at BlueRock as executive producer. She has worked on spots for brands such as Pantene, T.J. Maxx, Marshalls and Clairol and Dunkin' Donuts.
Fitch has opened a new studio in Minneapolis, the fourth location in North America for the design firm, and the twelfth globally. The studio, which will service Minneapolis based clients such as Target, Buffalo Wild Wings and Best Buy, will be headed up by client director Char Roseblade (second from left) and creative director Jay Highland (far left). Roseblade has served in senior roles at Carmichael Lynch, BBH London, and Fallon Minneapolis and London where she led accounts for Citibank, Levi Strauss, and Starbucks, among others. Highland's past clients include Mattel, T.J. Maxx, Martha Stewart, Lowe's, Kohl's, Levi Strauss and Dunkin' Donuts.
Chavo D'Emilio has been appointed as general creative director (GCD) of McCann Buenos Aires. D'Emilio arrives at McCann Buenos Aires after leading TAG, where he developed regional and global projects for the network, while also being creative director of the McCann Miami office. He will continue to carry out his regional and global responsibilities in the company as an active member of the World Creative Council. D'Emilio began his career in 1996, with Lautrec Nazca Saatchi & Saatchi. He went on to work at Del Campo Nazca Saatchi & Saatchi, after a brief period with Publicis Buenos Aires and Leo Burnett Chile, before joining McCann Argentina. His awards include five Gold Lions at the Cannes Festival; 17 Clios; eight Soles de Iberoamdrica; one Yellow Pencil and the Grand Prix of the Circle of Argentine Creatives. In 2005, he made his directing debut on 'La Despedida', his first full-length feature film, selected by the Havana International Film Festival.
Paul Sutton has joined JWT New York as director of digital production. Sutton joins JWT from CP+B, where he served as group executive producer, leading production on Baby Carrots, Best Buy, Burger King, Coke Zero, Jell-O, Kraft Macaroni & Cheese, Microsoft and Old Navy. Prior to that, he was director of digital production at 180LA, managing digital production for Adidas, Boost Mobile and Sony Electronics. Before joining 180LA, he worked at CP+B for four years on American Express, MINI and Volkswagen, and was one of the founders of the agency's interactive production department.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more