Click 3X has added directors Jonathan Yi and Simon Blake to its live action division. Blake has worked for brands such as AT&T, Coca-Cola, Microsoft, Chase, Burger King and United Airlines and is known for his mixed media approach. He has also completed a number of short films and viral videos. Yi's clients in the advertising world have included Nike, Intel, Smirnoff, JetBlue, Microsoft, SAP, TD Ameritrade, and Schick. He has also directed HBO's series East of Main Street, and has shot projects for Twisted Sister, Poison, Daniel Johnston, Mates of State and The Locust. He also shot, directed and produced his own film, Shift.
New York City-based digital, interactive and creative post-production studios Spontaneous, BlueRock, Blast, Motive, Ballistic and Scarlett have branded under the new parent company name, Lively Group. Lively Group works as a hybrid independent/interdependent company model that integrates editorial, design, VFX, CG, audio, finishing and digital/interactive capabilities.
Chicago-based production and post house Radar Studios has entered into a collaborative partnership with LA-based visual effects company Eden FX. Eden was founded by visual effects artist John Gross and is dedicated to high-end visual effects, 3D animation, compositing, digital environments, character animation, on-set supervision, and conceptual design for TV and motion pictures.
As the role of programmatic buying and selling in digital advertising continues to grow, issues surrounding viewability and verification are moving to the forefront. This white paper looks at the current state of and future prospects for programmatic in a digital ad industry increasingly defined by viewability and verification. Brought to you by RhythmOne.Learn more