Production house and record label Decon has appointed publishing, music and TV veteran Sacha Jenkins to its team to work on its ad business as well as its music division. Prior to joining Decon, Jenkins spent a decade as an independent TV producer, creating original programs for networks such as MTV, VH1 and Cartoon Network. He co-founded hip hop creative team ego trip, worked as a writer for Spin and Rolling Stone magazines, and served as music editor for Vibe. He is also known for projects including the recent re-launch of Mass Appeal magazine, executive producing and creating ego trip's The White Rapper Show television series (VH1), co-authoring Eminem's The Way I Am biography with Marshall Mathers, and producing a series of fine art books under his own SHR Airlines imprint with Prestel.
Director/DP Mark Williams has returned to L.A.-based Mirror Films after two years. Williams was previously with Mirror from 2009-2010 before joining Caviar. He has directed work for clients including Chevrolet, Coca-Cola, Microsoft and Chevron, and recently wrapped Eastbound & Down for HBO.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more