Kobalt Music Group has appointed Julie Hurwitz as vice president of commercial synchronization. She will be based in New York where her duties will include promoting Kobalt's global catalogue for clearance for all North American advertising uses. She will additionally work closely with Kobalt's creative and synch teams based in Los Angeles, London, Berlin and other major markets. Hurwitz joins from Nettwerk Music Group, where for five years she was vp of advertising and branding, working with clients and agencies including Apple, Converse, Bacardi, Grey Advertising, Saatchi and Saatchi, Nike and Wieden + Kennedy.
Milwaukee agency Cramer-Krasselt has added two new vice presidents. Tim McCord, 48, (left) joins as vice president, strategy director, interactive. McCord moves from New York where he was most recently chief digital officer at LLNS, leading business development and digital and social marketing strategy for global pharmaceutical brands including Pfizer.
Matt Rand, 34, (left) joins Cramer-Krasselt as vice president, creative director after 12 years in Dallas. He most recently held creative director positions at Tribal DDB and IMC2 working on brands including Bud Light, Dyson, RadioShack, Secret Deodorant, Sierra Mist and Starbucks. He has also worked at the Dallas office of TracyLocke as well as PGC Advertising and PYRO Brand Development.