Interactive integrated content agency Hook has appointed Dave Evans to lead company strategy and development. Evans joins the team after two years as executive integrated producer at Saatchi & Saatchi LA. There, he produced campaigns such as Toyota's Swagger Wagon & Coke Zero's Rooftop Racer. Previously, he worked for agencies including Crispin, Porter + Bogusky as a senior integrated producer on Burger King, Coke Zero and Zune while co-leading Microsoft.
Yessian, the artistic collective, has expanded its New York location with a second studio and the addition of composer Hugh Wilson to its team. Wilson, a professional vocalist and multi-instrumentalist, has worked in Australia, Singapore and New York. As well as collaborating with artists including Lenny Kravitz and Savage Garden, he has recorded commercials for brands such as Geico, Kohls, M&Ms. Smirnoff, L'Oreal, Home Depot, McDonalds, Hyundai, Toyota, South Australia Tourism and Coca-Cola.