Final Cut New York has hired Lauren Bleiweiss as executive producer. Bleiwess was previously EP at music studio Human Worldwide, where she spent over seven years and oversaw projects for clients including Coca Cola, Nike, Stella, American Express, Jameson, UPS, and Fanta. Before Human, Bleiweiss worked with Zander Reps, representing such companies as Backyard and Brand New School.
Los Angeles-based commercial production studio Pictures in a Row has added Chris Cantwell to its roster of commercial directors. Cantwell most recently served as creative director at The Walt Disney Company's social media group DigiSynd. There, he created viral videos for movies such as Toy Story 3 and Cars 2, included the 'Lots-o' Huggin' Bear' YouTube commercials which earned a 2009 Webby Award. Prior to DigiSynd, Cantwell worked at Invisible Engine, a production company he formed with two fellow students after graduating from USC's screenwriting program in 2004.
VFX and digital studio MPC has appointed Justin Lane as managing director of its New York office. Prior to joining MPC, Lane spent more than seven years as a partner/executive producer at Psyop and MassMarket. Lane's credits while at Psyop/MassMarket include: Allstate 'Mr. Mayhem,' Snickers 'Betty White,' Monster.com 'Legs,' Absolut 'Dissection' and Nike 'Human Chain.' His awards include three for AICP, two Clios and a Bronze Lion at Cannes.
South Carolina agency BFG Communications has apointed Matt Nadler as creative director. Prior to joining BFG, he was corporate VP/experiential creative director for US Marketing & Promotions, working on accounts such as Nissan, Reebok, ING Direct, Crayola, and Hasbro. He has also worked at D'Arcy on the launch of Swiffer, with DreamWorks/Blue Collar Productions on DVD release promotions and at Grey Interactive, on the first Kraft Kid website.