People news from B-Reel, Honey Badger and more

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B-Reel Films has opened a new office in London, appointing Phillipa Allen as executive producer. London becomes B-Reel Films' fourth office in addition to Los Angeles, New York City and Stockholm, and will establish its own roster, with a London-based director expected to be announced shortly. Previously, Allen was with Rogue Films in London for over four years. Prior to that, she worked with Crossroads Films when it first established in London. Allen's career began as a freelance production manager working on independent features, short films and corporate films.

Director James Frost has teamed up with executive producer John Benson to launch Honey Badger, a Los Angeles-based full service production company focused on commercials, music videos, branded content and experiential projects. Frost, the director of music videos including Radiohead's House of Cards, Coldplay's Yellow and OK Go's This Too Shall Pass, has shot spots for brands such as IBM, Comcast, Diehard, AT+T and most recently Ford through Ogilvy/Paris. Benson's career spans time at Industrial Light + Magic, VFX/production company The Orphanage, web startup Spot Runner, and experiential design company Frank The Plumber. Honey Badger's experiential team will include six directors, a designer and live screen content director, a creative producer/show runner, and an art director.

Mullen has promoted Dave Weist and Tim Vaccarino to executive creative directors at its Boston headquarters. Weist and Vaccarino first joined Mullen in early 2010 from Modernista!. They were instrumental in winning JetBlue and developing the brand's You Above All campaign, as well as winning the Barnes & Noble NOOK account. Their joint work also includes an American Forces Network Super Bowl spot for the Federal Voting Assistance Program, while Vaccarino individually has overseen recent Mullen creative efforts for Zappos. Prior to Modernista! the pair worked at Arnold Worldwide, where their credits included work for Volkswagen, Cadillac, Hummer and Palm.

Production company Velocity has launched a new division, V+, a 'project-based ideas factory' which will be headed by Adrian Miller. Miller, a former executive creative director of Saatchi & Saatchi Malaysia, most recently served as chief creative officer of JWT Delhi.

Passport Films has signed director/DP Brendan Williams for US representation. Williams worked for 10 years as a director of photography in Australia before turning to directing. His recent work includes spots for Cooper Tires (his first US spot for Passport) BMW and Hyundai, and he has also directed spots for brands including Subaru, Mitsubishi, Toyota, Queensland Tourism, Tasmania Tourism, Nivea, Subway, Dominos and Ebay.

Darren Lamb has joined Crossroads Films UK as head of digital content. Lamb's resume includes producing shows for BBC1, ITV1, C4 and Five as well as creating online video content for brands including Dove, Mercedes-Benz and Sainsbury's. He has also written and produced for UK TV stars including Chris Evans, Richard & Judy, Terry Wogan and Johnny Vegas.

GOOD/Corps has appointed Driscoll Reid as creative director. Reid served most recently as a creative at Wieden + Kennedy Portland with a portfolio that included clients such as Nike, Coca-Cola and Electronic Arts. He has also worked at Wolfe/Doyle in San Francisco, and began his six-year career at Wieden + Kennedy as one of the first graduates of its WK12 program. Reid will partner with and report to Kirk Souder, executive creative director of GOOD/Corps. The agency's clients include Starbucks, IBM, Mastercard and GE, and it most recently developed the creative platform and communications plan for the 'I Will (pay tribute)' public service campaign marking September 11.

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