Derek Richmond has joined 180 L.A. in the new position of director of integrated production. He will responsible for aligning all its creative ideas across all media channels with the same level of production expertise. Richmond joins from Goodby, Silverstein & Partners where he was director of digital production, producing campaigns including the 'Now Network' rebranding campaign for Sprint. Prior to Goodby, he worked at Real Branding, San Francisco.
Minneapolis creative shop Carmichael Lynch has hired Peter Albrycht as director of interactive production. Albrycht is charged with the task of leading and growing the offerings of the agency's interactive production team (previously known as digital production) and in-house studio, DigiLab while those members of staff in broadcast production will now fall under the title of content production. Albrycht was previously executive interactive producer at Goodby, Silverstein & Partners working on brands including Comcast, Haagen-Dazs, Hyundai and Quaker, as well as the California Milk Processor Board for its Got Milk? campaign. He also ran the agency's Chevy account and oversaw both San Francisco and Detroit interactive production teams.