Passion Pictures has signed Sam Fell, co-director of the animated feature ParaNorman, for worldwide commercials representation. Fell was nominated for both an Academy Award and a BAFTA for ParaNorman and has previously directed two other animated features; Flushed Away, for which he also created the original story, and The Tale of Despereaux, which he co-directed with Robert Stevenhagen and ParaNorman. Prior to directing features he was a commercials director at Aardman, where he also developed Rabbits!, a TV series for young children.
The Los Angeles-based Traveling Picture Show Company has signed Kevin Goetz, of duo The Goetz Brothers, who is beginning his solo commercial directing career. With his brother Michael, Goetz has been directing commercials for over 12 years, for brands including Nissan, Honda, Disney, HBO, State Farm, McDonald's and BMW. The Goetz's opening design and direction for "The Wonderful World of Disney" was nominated for a prime time Emmy and their 2011 spot for "Call of Duty" was short-listed by AICP. They recently wrapped principal photography on the feature "Scenic Route".