Rascal Films has signed Broadway director and choreographer Casey Nicholaw for commercials. Nicholaw won the 2011 Tony, Drama Desk and Outer Critics Circle Awards for his work as co-director of The Book of Mormon. His other Broadway credits include Elf: The Musical, The Drowsy Chaperone and Monty Python's Spamalot.
The Martin Agency has promoted Mike Lear to vice president/creative director. Lear has been a member of the agency's creative department since 2004 and most recently helped develop the Mentos U.S. social media effort, featuring the character Dragee, as well as helping to develop Spider Swiper, an iPhone game/app for Mentos Rainbow. He has also served as lead copywriter on accounts including Walmart, American Cancer Society, Fuze Beverages and GEICO. Prior to joining The Martin Agency, Lear worked at Crispin Porter + Bogusky. He has also been an instructor at The Creative Circus and at VCU's Brandcenter.
Chicago-based Radar Studios has added two new directors to its roster and is expanding its VFX capabilities. Joining Radar are Pix Talarico, an Argentine photographer and director who has won MTV Music Awards for his videos, as well as shooting commercials for the likes of McDonald's, Shell and Kraft; and Adam Pierce, who specializes in stop motion and Claymation, with work that has included spots for Nickelodeon, Nike, Subway, MoveOn.org, Howard Johnson, and the Ad Council. In VFX, directing team Vico Sharabani and Alex Frisch, signed by Radar late last year, have also brought their new venture, COPA (Co-op of Artists) on board. Radar Studios will serve as the Chicago hub for COPA, whose work includes the video for David Guetta's Turn Me On, featuring Nicky Minaj. Radar and COPA have just completed their first project together, jointly handling VFX and post-production for a P&G spot for Secret.