People News from The Martin Agency, BBDO N.Y., R/GA and More

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Martin Agency CCO John Norman today announced the restructuring of the agency's creative department, which will add a new group creative director tier, manned by vet Martin CDs Cliff Sorah,Joe Alexander, Steve Bassett, Andy Azula, Nancy Hannon and agency newcomers Keith Cartwright, formerly of Wieden + Kennedy, New York, and Eric and Keith Tilford. Aside from the GCD duties, the Tilford brothers will also team with the shop's studio and digital art heads to launch Design@Martin, a new arm that will integrate design into all aspects of the agency's work.

Swedish creative Carl Fredrik Jannerfeldt, formerly of the now shuttered Farfar, will be joining BBDO New York as a copywriter, with a focus on digital and innovative projects. Jannerfeldt, who was the writer on the multi-honored Nokia's "World's Biggest Signpost" effort, was recently named to the list of the year's most awarded copywriters on Creativity's 2010 Awards report. Among his accolades are eight Cannes Lions, three One Show Pencils, two D&AD gold and five Clios.

R/GA head of production Vin Farrell has been promoted to VP of the agency's Digital Studio. Farrell will continue to oversee the agency's in-house production arm but will also be responsible for expanding the Digital Studio to R/GA's global offices. Farrell joined R/GA in 2007 and has overseen a Studio team of almost 50 professionals in directing, editing, sound design, motion graphics and 3D animation. Before that, he had been senior director of content and integrated marketing production at He also previously served as an agency producer at Digitas, where he worked on projects for The New York Times, The Boston Globe, FedEx and American Express, among others. Farrell also founded Iron Films in 2000, and his film production credits include Until the Violence Stops , Fur: An Imaginary Portrait of Diane Arbus, and Moving Midway.

Pereira O'Dell has brought on Jonathan Woytek as interactive creative director. He moves from MRM San Francisco, where he was SVP, Director of User Experience and led a team of content strategists, information architects, interaction designers and experience planners on projects for clients like Microsoft, HP, Intel and Tom's Shoes. He also previously served as VP/ACD of interaction design at Publicis Modem and senior user experience planner at Razorfish.

Former agency creative Amir Farhang has signed on as a director at Uber Content, for U.S. commercials representation. Farhang is best known for his work as a creative at agencies like Crispin Porter + Bogusky, BBH,, N.Y. and 180/L.A. Among his credits are projects like The Sony Rocket Project, Axe's "Gamekillers," Vaseline "Sea of Skin" and adidas "Basketball is Brotherhood."

Raphael Grignani joins Method, San Francisco as Director of User Experience. He moves from Nokia, where he founded the brand's Bay-area design studio and led a multidisciplinary design team that worked to clarify business opportunities through design.

John Swartz has joined SS+K as VP/Director of Production and Operations. The 15-year production vet previously served as VP/Interactive/Integrated Production at Saatchi & Saatchi, New York, where he oversaw integrated campaigns like JCPenney's "Beware of the Doghouse," and Miller High Life's "One-second ad." AT SS+K he is charged with broading the shop's range of media production for clients like Allstate, Kraft, GM, and Blue Cross/Blue Shield. His previous roles also include Director of Product Management, Interactive at DraftFCBi.

Boulder's TDA Advertising and Design recently signed Wesley Schauble as interactive designer. Schauble will work on clients like Webroot, Firstbank and Boyer's Coffee. He moves from Threespot, Washington, D.C., where he was an interactive art director and worked on clients like National Geographic, Planned Parenthood and WNYC.

The Whitehouse has announced partnership in a new venture, multimedia production studio Gentleman Scholar, which opens this week. The new company is a collaboration between vet executive producer Rob Sanborn and award-winning director/designers William Campbell and Will Johnson. Gentleman Scholar's projects will run the media gamut and so far include an animated short submitted to Sundance and a live-action/motion graphic campaign for Chevron.

Director Shyam Madiraju has joined the roster of Wilfrid Park for Canadian representation. The India-born Madiraju earned the 2006 Kodak New Director of the Year Award at Cannes. He's currently based in Los Angeles and founded his own live action/design/animation/web content production company Gobsmack, Outside of film, Madiraju is also an avid graphic and furniture designer and poker player.

Sapient Nitro recently expanded its social experience team. Led by Director of Social Marketing Nathaniel Perez, the team will now include four new North American hires: Sam Joseph, Ilana Gamza, Alisa Pitocco and Billie Edington. Miami-based Joseph arrives from Digitas, where he was an account planner for General Motors. Gamza, senior manager of social marketing strategy, had previously worked in the marketing technology of Standard & Poor's and has also held roles at R/GA and Wieden + Kennedy. Pitocco, who will also be based in Miami, has been named manager of social marketing strategy and analysis. She moves from WonderGroup, where she was senior marketing strategist of social engagement on Kellogg's, Hasbro, Activision and EvenFlo. Edington, who will be based in N.Y., moves onto the team as senior associate of social marketing strategy and analysis, after serving as business development manager and working on clients like Mars Petcare and Dove Chocolate.

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