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Paulo Coelho has joined Pereira & O'Dell as associate creative director, working across its client roster as well as on brands interested in the Brazilian market. Coelho comes to POD from Agencia Africa in Sao Paulo, having joined the agency as its first employee in 2002, alongside Nizan Guanaes (now chairman, Groupo ABC), and Sergio Gordilho (now president, COO of Africa). Coelho worked his way from art director to creative director at Africa, overseeing clients such as Itau Bank, Vivo Mobile (Movistar), Brahma Beer (Anheuser-Busch InBev), Vale, Nivea, and Mitsubishi cars. He was part of the Africa team that was runner-up in the Cannes Lions Digital Agency of The Year in 2008.

TWC Films, the film company led by managing director Mark Thomas and producer, Ralph Winter, has hired Hugh Bacher as executive producer. Bacher has previously worked under the tutelage of advertising producer David Tate and with directors such as Baker Smith, Vadim Perelman and Jason Reitman.

Chelsea Los Angeles has hired Jonathan Gribetz as an executive producer. Gribetz, who joins Chelsea as the West Coast counterpart to Pat McGoldrick, executive producer in the Chelsea New York Office, most recently worked as line producer 72andSunny's Call of Duty: Modern Warfare 3 spot, The Vet and the n00b, starring Sam Worthington and Jonah Hill. He has line produced for many of Chelsea's directors in the past.

Giannini Creative, the creative retouching, CGI/3D art and pre-media services firm, has opened a production studio in Dallas. It operates from the same facility as Giannini Creative's creative partners, the broadcast post production facility Filmworkers, and the design and animation studio Vitamin, and will be led by Steven Hays (left) who joins as executive producer. Hays most recently served as general manager at Schawk, Dallas, a specialist in graphics and pre-media, and has worked on projects for such brands as BMW, Jim Beam, Dr. Pepper Snapple, Samsung, Quaker, and Nestle.
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