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Bi-coastal interactive agency Molecular promoted Melanie Lowe to managing director of its San Francisco office. ... Cheil USA appointed Jennifer Friedberg to senior VP, interactive. ... Production company The Sweet Shop signed director Bruce St.Clair for global representation. ... L.A.-based production company Looking Glass Films signed director Suzuya Bobo for exclusive U.S. spot representation. ... CG director Nicholas Weigel joined the commercial animation team at Portland-based production company LAIKA/house. ... VFX studio Smoke & Mirrors, New York hired Transistor and Final Cut alum Lauren Shawe as a producer. ... L.A.-based composer Mateo Messina signed with New York studio Bang Music for worldwide spot work. ... New York-based editorial studio Cut + Run has re-branded itself as Cutting Room Films, which will be led by editors Chuck Willis and Mike Douglas along with executive producer Susan Willis. ...Canada-based production company Frantic Films launched its Branded Content + Commercials division. ... New York-based music and sound design company Sound Lounge announced a partnership with licensing company Stray Dog to form a Music Supervision unit.