People News from Stink Digital, W+K, N.Y. and More

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Stink Digital has announced the launch of Stink Digital New York, to be led by EP Stefan Dufgran, former managing director of Perfect Fools New York. The New York team will consist of interactive developers, designers and producers, who will work closely with the director roster at Skunk, as well as Direkt:Art to bring fully integrated production services to the U.S. Stink Digital NY has already released an interactive project for Lexus our of Skinny, New York. The interactive film "Dark Ride," directed by James Brown, features 180 degree-pannable film seequences and will launch in mid-May. The office is currently in the process of building its staff, seeking CDs, technical directors, interactive producers and art directors.

Wieden and Kennedy New York has promoted Neal Arthur to managing director. Arthur replaces Buz Sawyer, the agency's longtime MD who left last month. Arthur has been at the agency since 2005 and started out as director of strategic planning. Before Wieden he worked at Redscout as senior brand strategies, working on product development for Diageo and Pepsi-Cola brands. Prior to Redscout, Arthur was at Fallon, workingon BMW, as well as Lee Jeans, Holiday Inn, Timberland and others.

The Sweet Shop has signed TWiN, aka brothers Jonathan and Josh Baker for representation outside of the U.S. The Australian-born, NY-based duo has directed spots for Nissan, Wrigley's and Impotence Australia. They also have backgrounds in design, with experience in tile sequences, album art, editorial photography and music videos. They currently are repped out of Rabbit in the States.

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