Alive & Well has formed a partnership for integrated, experiential and new media with New York based creative technology shop, Fake Love. Fake Love is led by creative Directors/technologists Josh Horowitz and Layne Braunstein. Specializing in experiential design, post/vfx and new media, Fake Love has worked on projects for brands such as Google, Spin Magazine, M.A.C. Cosmetics, Microsoft, Samsung and MTV Networks. Currently in production with Bacardi, Coca Cola and State Farm, Fake Love is also working on a second collaboration with Chinese choreographer Shen Wei (who worked on the Beijing Olympics) to create a visual narrative installation set to accompany his latest show, premiering in November.
Blast Radius has made two new appointments. The agency's New York office has hired Silvia Cavalcanti to the role of senior strategy director. Cavalcanti has over 10 years experience in business strategy consulting, brand planning and innovation consulting for the CPG and retail industries. She has worked at Deloitte & Touche, Sapient Nitro, and BBDO-NY. At Blast Radius she will primarily be leading its Novartis OTC brands. Meanwhile, Blast Radius Seattle has recruited Tyrone Samson as associate creative director. Samson has had roles at JDK, Razorfish and Schematic, and will be working on accounts including Starbucks and Microsoft.
Saatchi & Saatchi divisioon Team One has hired Jod Kaftan as its director of experience design, beginning November 1. Kaftan has worked at Razorfish as both an informationarchitect and content strategist, and at Schematic (now Possible Worldwide), as a senior UX designer. He has managed editorial operations for CitySearch and AOL and has been published by Rolling Stone, Los Angeles Times Magazine, Salon, This American Life and The New York Times Book Review.