New York-based agency Amalgamated hired Fiona McBride as partner/president. ... Shoe brand New Balance welcomed Savania Davies-KeiIler and Roberto Crivello, founders and designers of DDCLAB, as creative directors. ... New York-based agency Stein Rogan + Partners promoted Michael Ruby to associate creative director. ... Connecticut-based agency Mintz & Hoke hired Jonathan Smirnoff as a copywriter. ... New York-based agency Decon launched a creative marketing unit. ... Toronto-based production company Sons and Daughters signed director Matthew Swanson. ...Rokkit, London directors Saiman + Sean have re-branded themselves as Golden Lucky. ... Streetlight Films, London signed director Gregg Masuak for commercials and music videos. ... Bicoastal/Austin-based production company Synthetic Pictures signed director Lance Larson. ... BBDO, New York launched an in-house branding and design studio called DesignWorks, which will be headed by design director Craig Duffney.