People News from Tribal DDB, Pentagram and More

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Nilesh Mehta has joined the New York office of Tribal DDB as group creative director. He moves from R/GA London, where he led projects for Nokia, Nike and Alfa Romeo. His career also includes stints at agencies like Nitro, TBWA and BBH. Mehta began his career in traditional advertising, after studying script writing at the New York Film Academy. His career spans both traditional and digital. Mehta has directed TV and online spots for adidas, Nike, Volvo and Playstation and also has a directing deal with Ridley Scott Associates.




Naresh Ramchandani becomes the first ever advertising and communications partner in the 38-year-history of design firm Pentagram. Ramchandi began as a copywriter at HHCL. There, the second spot he made, for Maxell, went on to win the Grand Prix at Cannes. In 1994 he moved to Chiat/Day, which later became St. Lukes, where he was behind Ikea's Chuck Out Your Chintz campaign and Boots No. 7's Extraordinary Not Ordinary Effort. Ramchandani later went on to found agency Karmarama in 2000, where he was involved in the angry designer campaign starring Van Den Puup for Ikea and the headline-making "Make Tea Not War" poster for the anti-Iraq war March in Hyde Park in 2003.







Eric Psalmond has joined 72andSunny as technology director, from interactive agency Studiocom. There, he was behind the development and management of MyCokeRewards.com, for which he received an Outstanding Achievement Award in Web Development from the Web Marketing Association. Other projects include an MMOG for Barbie/Mattel.





Veteran EP Phillip Detchmendy has joined The Sweet Shop as Director/Executive Producer for U.S. operations. He will be based in Culver City. Detchmendy's career has seen him in key posts at top production companies like Satellite Films, Tool of North America and Paranoid U.S, working with directors like Francois Vogel, Erich Joiner, The Vikings, Brian Beletic, Spike Jonze and others. Most recently, he served as Executive Producer at Humble.







VFX veteran Mark Stetson has joined Zoic Studios, where he will lead the company's feature film division. Stetson's career goes back to the late '70s. He started out as a model maker on films like Star Trek: The Motion Picture, Close Encounters of the Third Kind - The Special Edition, and Escape from New York. Stetson then moved on to supervise miniature effects for other shops, working on films like Blade Runner, Edward Scissorhands, Ghostbusters, 2010, Total Recall and Batman Returns.He became a VFX supervisor in 1995 and served as an effects consultant on The Lord of the Rings Trilogy, earning an Oscar for his work on The Fellowship of the Ring.





Former Crispin Porter + Bogusky CD Mark St. Amant becomes creative director at Colorado brand strategy and communications firm Sterling-Rice Group. There, he will oversee brands like El Monterey, Almond Board of California and So Delicious Coconut Milk. At Crispin,St. Amant had worked on Microsoft's Windows 7 "I'm a PC" campaign. Prior to Crispin, he had been an ACD at Arnold Worldwide in Boston, where his clients included ESPN. St. Amant also has a sideline gig as a fantasy sports expert, with columns for the NYTimes.com's "Fifth Down" NFL Blog and NBC Sports' Rotoworld.com. He has also also authored two books, "Committed: Confessions of a Fantasy Football Junkie" and "Just Kick It: Tales of an Underdog, Over-Age, Out-of-Place Semi-Pro Football Player," in which he recounts his season as a placekicker for an inner-city semi-pro football team in Boston.





Little Red Robot has joined the roster of Beef Films, for exclusive representation on the East Coast and in the Midwest. The directing collective, led by Seth Shukovsky (pictured), is behind Strawberry Frog's "A Girl Story" for the Mahindra Foundation, and campaigns for Sony, Ubisoft and Lincoln MKS. Sandra Riley continues to rep the team on the West Coast.







Gabrielle Tenaglia joins agencytwofifteen as director of brand strategy, from Venables Bell & Partners. There, she worked as group director of brand strategy and oversaw strategy on clients like Audi and Intel.












Richmond-based agency Big River has hired Marcel Jennings as ACD/Copywriter. Jennings last served as ACD/copywriter at DDB Chicago, which he joined in 2003 and where worked on brands like AT&T, Budweiser, Dell, Chicago Tribune, State Farm, and McDonald's. Prior to that he was a copywriter at Ogilvy, N.Y., on American Express, Motorola, Miller Lite and Kodak, and at Fallon, New York, where he began his career in 2000. At Big River, Jennings will apply his talents to clients like National 4-H Council, Virginia Lottery, WellPoint, TBL Networks and Harris Williams & Co.





Director/designer Michael Wiehart has joined the roster of Curious Pictures, from Superfad's New York office, where he was a creative director. Wiehart had been at Superfad since 2003 and prior to that he freelanced as an art director and designer. His body of work includes projects for Pepsi, the New York Lottery, MTV, Quest Communications, Time Warner and Lenova. Wiehart is a Swiss native sho studied graphic design at the Lucerne University of Applied Sciences and Arts.





Producer Alicia Balestrino and Senior Editor/Director Jonathan Budine have signed on creative studio Motive. Balestrino, who has produced short and longform content for TV companies and agencies will oversee project management. Budine is a veteran editor from CBS and helped to bring the network on as a client.







Director/designer/animator Jory Hull has joined Lair. Hull's client list includes Nike, HBO, Sony, McDonald's, HBO, Showtime, AMC and others. He oversaw a complete rebranding of PBS, based on the idea of everyday exploration. His recent efforts include directing Target's "Art For All" campaign.

Editor Lawrence Young has signed on to the roster of Bikini Editorial, from Cosmo Street. Young's body of work includes spots for ESPN, Nike and E-Trade. He recently earned a Silver Lion at Cannes for his work on the "Truth" campaign. Young started out as an editor in the '90s in London. He taught himself the Avid and had cut early videos for Guy Ritchie when he was an emerging director.







Click 3X has opened a new audio postproduction division, Sounds Like Click, to be led by former Sound Lounge partner Peter Corbett. Corbett becomes the division's president/partner. Emmy-winning Senior Sound Designer/Mixer Brian Scibinico will also be based out of SLC. His team recently earned a sound design Emmy in the Outstanding Individual Achievement In a Craft: Music & Sound category for its work on the History Channel series WWII in HD. Out of SLC Scibinico has already completed work for Rover out of Taxi, Hasbro, MTV, NHL and Showtime. Scibinico's other projects include videogames like Grand Theft Auto: San Andreas, features like the Sundance-winning Gasland and the Oscar-winning short film The New Tenants.

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