Herrera (left) joins W+K Amsterdam from agencytwofifteen (formerly TAG/San Francisco). He has copywritten award-winning campaigns including The Life for XBox and Halo 3 Believe , which won two Cannes Grand Prix.
Little Minx has signed Glasgow-based Axis Animation, creators of the Dead Island trailer, for live action and animation work. A rewound horror film featuring zombies, the trailer went viral following its release in February, notching up over a million hits on YouTube.
WhybinTBWA Sydney has recruited John McKelvey, Pete Galmes (both pictured) and James Ross-Edwards, also known as boutique agency Southpaw, in its first major hire by newly appointed joint ECDs Dave Bowman and Matty Burton. Southpaw has created commercials for agencies including Saatchi & Saatchi and Droga5, with recent campaigns including Tooheys Beer Economy, Cadbury's round YouTube video and a Toyota Hybrid Synergy commercial.