People news from Whybin/TBWA/Melbourne and more

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Whybin/ TBWA/Melbourne has hired Paul Reardon as executive creative director. Reardon has moved from Clemenger BBDO Melbourne, where he has spent the last five years producing campaigns for brands such as Mercedes-Benz, Snickers, HBA Health Insurance, RACV, Hard Yakka, Fat Yak Pale Ale, Strongbow, Dulux, M&Ms and Corona. He has won awards including a Grand Prix at Cannes and has judged on award juries such as The Clio Awards and Cannes Lions.





Big Fuel Detroit, the social media agency, has hired Robert Anderson as executive vice president, managing director. Anderson was most recently executive creative director at Rapp Dallas and prior to that at he worked at both FCB and Digitas. His career has also included overseeing the setup of Ogilvy's direct marketing office in South Korea as well as heading up offices in New Zealand and Australia. He has worked with clients including Bank of America, AOL and BMW. He has also climbed Mt Everest, and is the author of three books, Seven Summits Solo, To Everest via Antarctica and Antonovs over the Arctic.



Hybrid production company Mothership has named Scott Gemmell head of production. Gemmell, who will oversee day-to-day production of commercial projects, was formerly head of production at Motion Theory and has spent over 12 years in commercial production on projects for AT&T, Audi, Budweiser, EA Sports, Guinness, Hewlett Packard, Lexus, Nike, Sony and more.









Creative studio Hush has hired Jana Heiss as a producer. Previously, she worked in New York and Europe, spending time at imagesFX, Wardenclyffe, Mack Industries, Bartle Bogle Hegarty, Phipps PR, and Lion Fish Design. Her work has included Breast Cancer Awareness ManCans, a pair of augmented reality issues for POP and Grazia magazines, Fashion Week shows and product launches for Siki Im, K-Swiss' 2009 rebranding launch show, and several launch parties for Ray-Ban Tech and Aviator products.



Australian agency Three Drunk Monkeys is changing its name to The Monkeys. The agency, which has been in business for five years and was founded by Justin Drape, Mark Green and Scott Nowel, is acknowledging that it has grown to a staff of 70, and has made executive planning director Fabio Buresti and creative director Noah Regan partners recently. The Monkeys currently work with IKEA, Diageo, Telstra, Pacific Brands and Parmalat.
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