Blinkink, the animation and technique driven division of Blink Productions in London, has signed animation duo Becky Sloan and Joseph Pelling to its roster. They are known for their short film "Don't Hug Me I'm Scared", which has screened at festivals worldwide including Sundance, Los Angeles Film Festival and SXSW, where it picked up the Midnight Shorts Best Film award in 2012. They have worked for clients including Nickelodeon, Cartoon Network, Channel 4, BBC and Selfridges, as well as directing sequences in the new feature-length Graham Chapman biopic "A Liar's Autobiography" and a music video for Tame Impala "Feels Like We Only Go Backwards" that features over a thousand animated plasticine collages.
Lost Highway Films has added director Robin Hays to its team. A native of Vancouver, she has directed commercials for brands including Adidas ("Adidas Sneaker Head") and Honda ("Blue Skies"). Prior to that she worked as a producer with credits including "Alive in Joburg" and "Adicolor Yellow" for Neill Blomkamp and "Terminus" for Trevor Cawood.
Editorial group Wildchild has hired Jeff Stevens as an editor. Stevens has cut spots for brands such as Powerade, Wendy's, Sears, Panasonic, and Volvo, and has worked with agencies such as BBDO, Grey, Ogilvy, Saatchi, and BBH. Previously, he was a co-founder of virtual and digital post-production shop FeedTheWalrus.
Cut+Run has appointed editor Staci LeVan to lead the company's presence in Austin, Texas. In addition to working on Texas based projects, LeVan will be available to work via any Cut+Run office and on location. LeVan's career began at Mad River Post in Los Angeles, followed by Rock Paper Scissors where she became an editor under the tutelage of Angus Wall. She then moved to Looking Glass/White House in Los Angeles for five years before turning her attention to the Texas market. She has edited commercial projects for Nike, PlayStation, Jimmy Dean, PlayStation, Ford, Kleenex, Texas Lottery, Travelocity, BMW, NASCAR, AT&T, VH-1 with Marc Jacobs and MDG directed by Tony Kaye.
GoodnessWorks, Denver has appointed Matt Dimmer as creative director. Dimmer spent the past 14 years as a creative at JWT Detroit & Atlanta, vitrorobertson in San Diego, EURO RSCG Chicago, and lastly High Wide & Handsome in LA. He worked with GoodnessWorks founder Blake Ebel in Chicago. Dimmer has worked on clients including Ford Motor Company, ASICS running shoes, Cobra Golf, Jim Beam and CCP Games.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more