Deutsch, New York promoted information architect Dan Machlin and senior producer Lauren Ziffer to VP posts. ... Global interactive agency Nurun named Digitas alum Bill Lawrence its new VP/managing director. ... Bicoastal/London-based post-production firm Whitehouse added editors Corky DeVault and Adam Robinson to its roster. ... London-based post house Rushes has partnered with boutique production company Itch Films to open a new studio called Rushes @ Itch Film. ... Absolute Post and digital asset management firm Chilibean have teamed to launch post-production/mastering studio Chilliad in London. ... Atlanta-based A/V post-production facility Soapbox Studios opened an office in San Francisco called Soapbox Studios West, which will headed up by senior video editor Baco Bryles.