Ogilvy & Mather Paris has promoted Baptiste Clinet to creative director. He will continue to work with his creative partners Nicolas Lautier and Florian Bodet. Clinet, 28, began his career at Fred & Farid working on campaigns for Diesel Perfume, Orangina Schweppes, Adidas Original and Wrangler. After joining Ogilvy Paris, he worked on brands such as Scrabble, Coke Zero, Perrier and TicTac.
David Fisher has joined the New York office of Arnold Worldwide as director of integrated production, a newly created position. He will report to Aaron Griffiths and John Staffen, ArnoldNYC's co-chief creative officers. Fisher most recently served as executive producer/ production director at TBWA/Chiat/Day working on campaigns such as an Emmy-nominated spot for McDonald's, "Baby," and the Absolut short film, "I'm Here" directed by Spike Jonze, which won a gold lion at the Cannes Film Festival. Prior to TBWA/Chiat/Day, Fisher served as broadcast producer at Goodby Silverstein & Partners for clients including Hyundai, Sprint, Nintendo, HP, Frito-Lay and Comcast. He has also worked at Y&R, and began his career at Beaucoup Chapeaux in New York.
Gorgeous has signed film school graduate Hanna Maria Heidrich as a director. She has just shot her first commercial through Gorgeous, for Radiojanst, and is currently in post-production on a pilot for a sci-fi thriller series, "Killing All the Flies". Her awards include first prize European Filmschool at the Young Director Award 2012, Cannes for a Levi's spot.
Creative services agency Quantasy has hired Ron Gillyard as chief growth officer with a brief to develop new business initiatives and expand its branded content experiences. Gillyard was formerly president of Urban Music at Interscope Records and general manager at Bad Boy Entertainment, working with artists including Stevie Wonder, Boyz II Men, Alicia Keys, Mary J. Blige, Sean "Diddy"Combs, 50 Cent and Eminem.
L.A. and Seattle-based agency WDCW has hired Ramon Vasquez as senior designer. Vasquez joins WDCW after six years at Seattle-based Creature, where he worked as a senior designer for clients that included Expedia, Microsoft and Pacifico Beer, and on projects including designing Bill Gates' personal website and developing the logo and packaging for Seattle's Best Coffee. Last year he was awarded a Silver Lion at Cannes for Expedia design work.
Director Jamie Travis has joined production company Interrogate for US representation. Travis directed comedy For a Good Time, Call…, starring Ari Graynor, Justin Long and Seth Rogen. His previous work includes short films The Saddest Boy in the World, The Armoire and The Patterns Trilogy.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more