Saatchi Thailand has appointed Mark Cochrane as CEO and Joel Clement as ECD. The two will work with recently promoted executive planning director Tarn Tanarugsachock and general manager Iravadee Rattanananta, who joined from Lowe and TBWA, respectively, in 2011. The agency won Big Cola's global business and Electrolux's South East Asian account this year. Cochrane comes from Saatchi New Zealand, where he has worked with Toyota, Air NZ and Heineken. Clement has spent time in both the U.S. and in the Asian region, at shops like Carmichael Lynch and Goodby. Adam Chapman is joining MPC New York as director of interactive technology. Chapman has worked at Saatchi & Saatchi and Deutsch, on work like the Camry Effect, PNC's "12 Days of Christmas" campaign, and projects for Microsoft. Gentleman Scholar has appointed Lindsay Bodanza executive producer and head of new business. Bodanza was most recently head of production at Los Angeles' Logan. Before that, she spent time in New York City, on staff at studios including Shilo, Panda Panther and Loyalkaspar. She's worked for clients like 72&Sunny, Team One, BBDO, RPA and companies like Apple, Nike, and Microsoft. There's a new production company in town. Jonathan Lia, Brian Welsh and Ryan Heiferman have launched GoodCompany, with a directorial roster that includes Scarlett Johansson, Aaron Platt, Alexandre Moors and Daniel Gomes. The new studio has already worked on projects for Nike, Microsoft and Asus. It's also been working on music videos for clients like Kanye West, including his "Ni**as in Paris" video with Jay-Z.
As the role of programmatic buying and selling in digital advertising continues to grow, issues surrounding viewability and verification are moving to the forefront. This white paper looks at the current state of and future prospects for programmatic in a digital ad industry increasingly defined by viewability and verification. Brought to you by RhythmOne.Learn more