Bartle Bogle Hegarty has plucked John Patroulis, co-founder and executive creative director of Interpublic Group-owned AgencyTwoFifteen in San Francsico, to serve as chief creative officer of its New York office. The move comes as McCann CEO Nick Brien has re-aligned AgencyTwoFifteen--which was formerly known as T.A.G. San Francisco--and merged it with McCann's San Francisco operations.
"Obviously they've got a great creative legacy and that is a big appeal," Mr. Patroulis told Ad Age of his decision to move to BBH. "Their digital offering is growing, I like their collection of clients and it's great for the creative teams to have an opportunity to work on technology and soda and body spray...variety is always important."
At the same time as Mr. Patroulis comes aboard as head creative at the office, senior creative Calle Sjoenell is being promoted to the new role of deputy CCO. Mr. Sjoenell, whose most recent title was executive creative director at BBH New York, helms the team responsible for the office's biggest client, Google, and partners with Google Creative Lab.
BBH New York's other clients include Axe, Johnnie Walker and Sprite. It recently lost the Ally Bank account to WPP's Grey.
Mr. Patroulis' departure from AgencyTwoFifteen--which was known as McCann T.A.G. until the shop last year rebranded in an effort to convey its independence from the McCann network--is certainly a setback for the agency. It's been a successful, boutique offering for key Interpublic Group client Microsoft, and Mr. Patroulis was behind the award-winning global X-Box work, including the lauded Halo 3 "Believe" campaign.
For the full story on John Patroulis' appointment to BBH CCO, go to Adage.com. Check out some of Patroulis' past work below.