Goodby, Silverstein & Partners has tapped former Droga5 Content Creative Director Mike Long as creative director on the Comcast/Xfinity account. While at Droga5, Mr. Long developed and directed integrated work for clients such as Newcastle, Air Wick and Johnsonville. His other agency stints included an ECD post at Saatchi & Saatchi, New York, where he worked on clients such as Coca-Cola, JCPenney, Heineken, Sony and MTV. Mr. Long also spent eight years working as a director out of Epoch Films. He will report directly to ECD Margaret Johnson.
Fabio Seidl has joined 360i in New York as group creative director, reporting to CCO Pierre Lipton. Originally from Brazil, Seidl most recently was executive creative director at Leo Burnett in Chicago, working on global, national and multicultural marketing for brands with the Lapiz team, including P&G, Kellogg's, Purina, Allstate Insurance and Mexico Tourism Board. Prior to that, he was creative director at Ogilvy Brazil in Sao Paulo and also held positions at Africa Sao Paulo and McCann throughout South America and Europe. He recently won the best U.S. creative director award at the El Ojo de Iberoamerica in Argentina. His appointement follows the hire of group creative director John Heath in July. He previously worked at BBDO New York as creative director and has also held positions at Goodby, Silverstein & Partners Deutsch, Euro RSCG, Publicis and Kenneth Cole Productions.
London agency Karmarama has hired Adam Kean and Adam Whitaker as executive creative director and creative director respectively. Kean has most recently been at Crispin Porter & Bogusky London as European creative director on Milka, overseeing pitches and projects including Paddy Power, and was part of the leadership team. He started his career at Saatchi & Saatchi, and spent time as executive creative director of Wieden & Kennedy London, and as Publicis as a creative director. Whitaker was most recently at Fallon London. After starting his professional career writing jokes for greetings cards, he worked at Duffy and Fallon in New York prior to Fallon London.
Publicis Worldwide has appointed Bruno Bertelli, CEO of Publicis Italy to the new role of ECD of Western Europe. The appointment sees Bertelli take on the dual remit of CEO of Publicis Italy and ECD of Western Europe. He will continue to drive the Heineken Global Team for Publicis Worldwide, a role which he has held since June 2015 when Heineken appointed its global account to Publicis Worldwide (from incumbent Wieden & Kennedy) as a result of Publicis Italy's work with the brand. Bertelli joined Publicis Italy in 2011 as its joint ECD, along with Cristiana Boccassini and was promoted to CEO last year. He is the most awarded creative in Italy along with Boccassini, with awards including 33 Cannes Lions. Prior to joining Publicis Italy, he worked at JWT Italy for 12 years as deputy creative director and creative director at JWT Rome. He started his career as a copywriter in New York working in various agencies after attending the School of Visual Arts.
Gyro has appointed Ronny Northrop as executive creative director of its San Francisco office. He joins from Y&R California, where he served as chief creative officer. Prior to that he was at Goodby Silverstein & Partners, where he was part of the team that led the Sprint pitch, and subsequently served as group creative director on the Sprint business. He has also taught at Miami Ad School, worked as an instructor for the One Show and founded Y&R's "Wrestling Club" innovation lab.
Dentsu Aegis Network has promoted Steven Moy to CEO of Isobar UK, and Nick Bailey, currently CEO and ECD of Isobar UK, to become Isobar's EMEA Chief Creative Officer. Bailey will oversee the creative product across 24 markets. Moy, who reports to Tracy De Groose, CEO Dentsu Aegis Network, U.K. & Ireland, was previously Isobar's U.S. chief commerce officer. Jon Boardman, managing director at Isobar U.K., is leaving the company.
Grey New York has launched Grey TLC, a new department providing talent, licensing and casting services. It will be led by Amy Tunick, president of activation & PR, and Michelle Overall, senior VP of Grey TLC. Overall has experience at William Morris and Ketchum and most recently worked at entertainment agency Starpower before joining Grey in May. Grey says Grey TLC will be launching a proprietary process and tool to guide the strategic selection of talent and licensed properties for marketing campaigns. According to the agency, this new tool factors in elements such as interest to and influence on target audience, social media followership and reach, social media engagement of followers, alignment of social media followers to brand's target audience, and PR appeal.