Hugo Rodrigues is moving up to president of both Publicis Brasil and Salles Chemistri in Sao Paulo. Rodrigues became VP-creative of Publicis Brasil in 2008 and took on the dual role of chief creative officer and chief operating officer of both Publicis Brasil and Salles Chemistri in 2011. He succeeds Orlando Marques, who will become a member of the Publicis board in Brazil.
BBH London has promoted creative director Caroline Pay to deputy executive creative director. Pay joins managing director Mel Exon and joint chief strategy officers Jason Gonsalves and Jonathan Bottomley as part of a new management team appointed to oversee core agency business. Pay joined BBH in January 2014 as a managing partner. This is her second stint at BBH, after running the Levi's account between 2005 and 2007. She is in charge of Bailey's global account, as well Google and the charity account Refuge.
Ross Phernetton is rejoining the Proximity network as SVP, executive creative director of Barefoot Proximity in Cincinnati. Phernetton was previously creative director at BBDO and Proximity Minneapolis where he spent nearly 15 years, working on brands such as Hormel, Aviva Life Insurance and the Minnesota Vikings. In August 2013, he joined the management team of Staff, a startup within the Samsung Accelerator.
Baltimore-based branding and marketing communications agency Planit has hired Rich Reiter as creative director. He will oversee creative operations including branding, multimedia, interactive and mobile design. A native of Detroit, he joins Planit from Innocean in Chicago, where he led brand and retail creative for Hyundai Motor Company. Prior to Innocean, he worked at Leo Burnett and FCB.