Ntropic has appointed Tom Wright as managing director, North America. Wright was previously SVP, director of integrated production, at twofifteenmccann, where he worked on brands including Xbox. Wright also led production on last year's Cyber Lion awarded Help Remedies campaign, the Halo4 launch and the TED-honored Xbox Kinect Effect work. He has also worked with brands such as Jeep, Ray-Ban, Sprint, Hewlett Packard, Ford and Coca Cola.
Crew Cuts has appointed audio engineer Julienne Guffain as lead mixer and sound designer at Crew Cuts, helming its sound studio in Manhattan. Her work includes commercials, TV series, documentaries, and films on channels such as HBO, Discovery, and National Geographic, and she has worked in foley, recording, and mixing at NYC firms C5 and Hobo Audio.
Santa Monica-based post production company Steele Studios has named Thom Burkhart as senior producer. Burkhart was head of digital post production for Rhythm & Hues for 14 years, until that company closed its post division in late 2012. There, he worked on commercial projects for brands including Budweiser, Coca-Cola, GMC, Mazda, Dodge Neon, Geico, McDonald's, Wendy's, Sears, Honda, and Toyota, and feature films including Life of Pi, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, and The Lord of the Rings. Before R & H, Burkhart was with View Studios, where his work included a Honda commercial directed by David Lynch.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more