Sophie Schonburg has joined Pereira & O'Dell Brazil as executive creative director. Schonburg joins from AlmapBBDO where she worked for 19 years with clients including Volkswagen, Pepsi, Visa, HP, Bayer, Getty Images and Havaianas. She has won more than 20 Cannes Lions and other awards including D&AD, One Show and El Sol. Schonburg will be part of Pereira & O'Dell's Creative Council comprised of the creative leaders of each office.
Publicis Latin America has promoted Hector Fernandez, co-CEO and general creative director at Publicis Mexico, to general creative director for Publicis Latin America, a position previously held by Marcelo Vergara. At the same time, Alfredo "Rey" Alcquicira has been promoted to general creative director at Publicis Dialog and Publicis Healthcare. Fernandez, with almost 25 years experience, worked at agencies including DDB Needham, Ogilvy & Mather, and BBDO before joinng Publicis in 2010. Alcquicira has been part of the creative teams at Z Publicidad and JWT. In 2013 he was named chairman of the Mexico Creative Circle.
Digital creative agency Possible has promoted Danielle Trivisonno Hawley to the newly-created role of chief creative officer, Americas. Hawley will be based in Seattle and will be responsible for strategic creative direction and oversight of team members in Seattle, New York, Los Angeles, Cincinnati and Costa Rica. She most recently served as group creative director at Possible and was responsible for its social Audi work, which won a Gold Addy. She has also developed campaigns for Microsoft, HBO, Pepsi, Revlon and Morgans Hotel Group. Prior to Possible, Hawley was at Creature and McClain Finlon Advertising.