Former BBH New York Digital Creative Director Seth Weisfeld has joined Wieden + Kennedy as an Interactive Creative Director. In his new post, he will join Global Interactive Creative Director Iain Tait in developing the W+K global network's digital expertise.
Prior to his role at BBH, Weisfeld helped to create notable digital campaigns like Doritos' Hotel 626 and Asylum 626 and Axe's 100 Girls as a creative director at B-Reel. There, he was also part of the team that launched Stndrd.org, the open source organization that seeks to establish best practices in digital production across the industry. His previous haunts also include Goodby, Silverstein & Partners, Juxt Interactive and marchFIRST. His other client credits include Coke, Nike and Cadillac.