CP&B has added a new executive creative director in its Los Angeles office. Sue Anderson of TBWA/Chiat/Day will join the shop, working with Co-Executive Creative Director Jason Gaboriau to lead the creative department.
Ms. Anderson is stepping into the position vacated by Tiffany Rolfe, who in May left the agency to join Co:Collective in New York as partner and chief content officer. Ms. Rolfe had been promoted to that role with Mr. Gaboriau in January 2011.
Ms. Anderson will be leading the agency's work for Microsoft. In a statement, Rob Reilly, partner and worldwide chief creative officer, said the agency has been "great fans" of her work for a long time and "couldn't ask for more" for its Los Angeles office.
At TBWA/Chiat/Day, Ms. Anderson was the global creative director on Absolut Vodka, where she worked on efforts like "Absolut Blank," which invited artists to use the brand's bottle shape as a blank canvas to create their art. She was also responsible for the beautiful "Greyhound" campaign, a futuristic TV spot and music video created in collaboration with Swedish House Mafia.
Before TBWA, Ms. Anderson was a creative director at Wieden & Kennedy, Amsterdam, working on P&G, Sharp, Coca-Cola and LEGO. She began her career at TBWA Hunt Lascaris in Johannesburg, where she spent 10 years.
"There are few places that rival the amazingness of things CP&B makes on a consistent basis," she said in a statement.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more