A year after being appointed a co-executive creative director at Crispin Porter & Bogusky's Los Angeles office, Tiffany Rolfe is joining Co:Collective as partner and chief content officer, starting June 1.
"It's a significant event for us to bring another partner into the business," said Ty Montague, co-CEO at Co:Collective. "We needed someone to take the lead on content here and what I've always admired about Tiffany's work is that she's interested in the business of the businesses she's working on."
Ms. Rolfe said that it's never been just about advertising for her. "At CP&B, I've been able to work on starting new businesses within CP&B, or do brand-building for clients. So Co is a living example of pushing that model."
"After almost 10 years, it felt like it would be nice to try something new," she said.
Co:'s collaboration-based model means that there are plans for the shop and Ms. Rolfe to team up on projects with CP&B. "We've worked on projects with them in the past, and are working on projects with them now," said Mr. Montague. "They are massively talented people and great friends."
Mr. Montague added that the shop is "culturally tight-lipped" about its clients, but one of its first major projects is with Grind, a physical and digital collaboration stage which targets people who have decided, for whatever reason, to work on their own, and offers them physical space and digital infrastructure to do so.
Ms. Rolfe is the latest in a string of high-level departures at Crispin. Her husband, David Rolfe, the head of integrated production at the agency's Boulder, Colo. Office, left in February, along with Ari Merkin, who was an executive creative director in Miami. The agency also lost Jeff Benjamin, who left to become the North American chief creative officer at JWT North America, in January.
Other departures included Crispin partner Winston Binch, who left to become chief digital officer at Deutsch L.A last April.
"We thank Tiffany for everything she's given to CP&B and we are looking forward to partnering with her at co:collective," Andrew Keller, CEO of CP&B, said in a statement.
How Ms. Rolfe would be able to work for Crispin's L.A. office out of New York was unclear until now. (Her husband in March joined BBDO, New York.) Mr. Montague said he had admired Ms. Rolfe's work at CP&B for years, but didn't begin to seriously discuss it with her until it was clear she would need to move to New York for Mr. Rolfe's job.
CP&B had promoted Ms. Rolfe to co-executive creative director along with Jason Gaboriau in January of last year, with the mission to grow the shop's L.A. presence. She was previously a group creative director at Crispin in Boulder, steering the Old Navy business. Her most notable work was on Old Navy's "Funnovations Inc." campaign, which debuted in November after the "Old Navy Records" series was scrapped.