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Topolewski Jumps to BBDO/Detroit

Published on .

Detroit advertising veteran Gary Topolewski has been named co-chief creative officer at BBDO/Detroit, where he will work alongside current CCO Bill Morden -- although not for the first time. Both spent most of the '90s as creatives on the Chrysler/Jeep account at the Detroit office of Bozell (later FCB), where Topolewski oversaw the Grand Prix-winning Jeep commercial "Snow-Covered" -- considered by many to be the high-water mark of Motown creative. Since leaving FCB/Detroit in 2000, Topolewski has served as a creative director at TBWA/Chiat/Day/L.A. and -- most recently -- as chairman and chief creative officer of Chemistri -- Publicis' dedicated GM unit. Topolewski's move comes just a week after the departure of Chemistri president and CEO Patrick Sherwood.

Meanwhile, a spokesperson for Chemistri's Publicis Groupe sibling Leo Burnett tells AdAge.com that the agency is "looking carefully at the circumstances and business practices surrounding [Topolewski's] recruitment by BBDO." A BBDO spokesperson tells AdAge that the agency is "not aware of any breach in Gary's contract" relating to the move.

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