As the role of programmatic buying and selling in digital advertising continues to grow, issues surrounding viewability and verification are moving to the forefront. This white paper looks at the current state of and future prospects for programmatic in a digital ad industry increasingly defined by viewability and verification. Brought to you by RhythmOne.Learn more
The Traveling Picture Show Company has signed director P.R. Brown for commercial and branded representation. Brown is a Grammy- and American Country Music-nominated director who has helmed work for the likes of Pepsi, BMW, Harley Davison, Google and Ford. His latest work with Pepsi has included a "Hyped for Halftime" video featuring 80s rock band Foreigner promoting the Pepsi Super Bowl Halftime Show, and "Check Out," a video created for Diet Pepsi with hidden cameras featuring Josh Duhamel.
Reset has signed director Johnny Hardstaff for North American representation. Represented by RSA in the U.K., his work includes "Dark Room" for Philips and spots for clients such as Twentieth Century Fox, Sony and the BBC. He also directed Radiohead's "Like Spinning Plates" video and the short films "History of Gaming and Future of Gaming," which are included in the National Film Archive.
Community Films has signed The Hoffman Brothers for commercial representation. The pair (pictured with Kobe Bryant) have helmed campaigns for brands including Southwest Airlines, Capital One, eBay, Chrysler and Stride Gum. Their "Today Was A Good Day" campaign for Nike Skateboarding, starring Paul Rodriguez Jr., Kobe Bryant and Ice Cube, won a Gold Clio, while their most recent work, "Jump Rope," for Nike Skateboarding, won two AICP awards, a Bronze Lion at Cannes and a Gold Clio.
Harvest has signed comedy director Tristram Shapeero to its commercial roster. Shapeero serves as executive producer/director on TV show "Community" after directing multiple episodes, and has also directed episodes of shows such as "Parks & Recreation," "Nurse Jackie" and "Veep." He has just directed his first feature film, "A Friggin Christmas Miracle," starring Robin Williams.
Director Tony Barry has joined Identity for commercial representation in the U.S. Barry worked as a creative director for ad agencies Wieden & Kennedy, and Lowe and Partner before turning to directing. His work includes projects for Nike, Heineken, British Airways, McDonald's, MTV and Sainsbury's. His spots have received honors from the British Television Awards, Cannes and D&AD.
Anonymous Content has formed a partnership with London-based production company Somesuch & Co. The agreement will see Anonymous represent Nick Gordon, Daniel Wolfe, Kim Gehrig, Bob Harlow and Leo Woodhead in the U.S. A reciprocal agreement, whereby Somesuch & Co will represent Anonymous Content in the U.K. and Amsterdam, will begin on May 10.
Music-production company The Hit House has expanded its creative team with two new hires. Danny Exum has been named director, music supervision and business development, while Dan Diaz has joined as an in-house composer. Exum's projects have included music for trailers promoting "The Hangover," "The Dark Knight" and "Man Of Steel," while working for film-marketing houses as BLT & Associates, Buddha Jones, mOcean, and Wild Card. Diaz has composed music for trailers for films including "Iron Man 3," "The Avengers," and "Captain Phillips," as well as for TV and video games.