Culver City-based agency Pitch has promoted Xanthe Wells (left) from executive creative director to chief creative officer, and has hired Gage Clegg (below) as group creative director. Both were previously at TBWA/Chiat/Day LA. Wells' work includes working with Pepsi, Kraft, PlayStation, Pinkberry, and ESPN among others, and since joining Pitch last year, working on the rebranding of Meineke Car Care among other projects. Clegg, who was previously group creative director at TBWA/Chiat/Day, spearheaded the past three Olympic campaigns for Visa, and has worked on brands from Playstation to Pedigree, Anheuser Busch, Subaru, Honda, Pioneer, Apple and Las Vegas Tourism. Pitch's previous CCO, Eric Springer, left last year for the CCO post at Draftfcb LA.
UK content agency Somethin' Else is restructuring with the lead creative team from Omnicom's Drum, Ben Kerr and Mark Rivers, joining as equity partners. Currently creative director and deputy creative director respectively at Drum, Kerr will become executive creative director and Rivers head of content for brands at Somethin' Else. At Drum, the duo spent six years leading creative output for brands such as O2, PlayStation, Boots, Sainsbury's and Cadbury. They have won over 30 awards for their work including Cannes Lions Branded Content Awards.
BMF Melbourne has appointed a new creative team consisting of copywriter Kerem Sekerci and art director Rob Jones. The pair met at POKE London in 2011 and have worked on a range of clients including Skype, Orange Mobile, Firefox, and Diesel. For Orange, they worked on campaigns including the Orange feed; and helped it launch its new brand EE, using social media as its primary platform.
kbs+ Toronto has appointed Matt Hassell as chief creative officer. Hassell will head up creative for Target Canada and Bank of Montreal at the agency. Previously, he was CCO of OgilvyOne where he led work for Unilever and helped the agency secure Tim Hortons and InterContinental. He started his career at FCB Direct (now Draft FCB) and progressed to McCann and then TBWA before OgilvyOne.