Anomaly has hired Eric Segal as executive creative director based in its New York office, starting in July. He will partner with current ECD Ian Toombs. Segal was most recently at Grey New York, where he served as ECD overseeing the NFL, Mike's Hard Lemonade, Turner Networks and Pringles businesses. Other work includes the social campaign for the re-launch of "Dallas". Prior to Grey,he served as creative director at mcgarrybowen, predominantly on Reebok and Marriott Hotels. Additionally, Anomaly named Sheena Brady as global creative director, working between New York, London, Amsterdam, Toronto and soon, Shanghai.
Julie Warford has joined Mullen as VP, director of creative services and operations for its Los Angeles and San Francisco offices. Warford joins from David & Goliath (LA) where she was director of creative services. At Mullen she will lead the operations of both the Los Angeles office, where the new Acura account will be based, and the San Francisco office that Mullen opened last year and where much of its Google work is created. Warford has previously worked on clients including on Kia Motors America, VW and Ford. Originally from New Zealand, her earlier credits include leading creative services for Arnold Worldwide in D.C., and working with clients such as Sky TV, Harvey Nichols and Boots, in London.
New York based digital agency Firstborn has made two new hires, appointing Flavio Vidigal as creative director and Bruno Perotto as art director. Both are originally from Brazil and will report to CCO, Joon Park, and ECD Dave Snyder. Vidigal (left), spent the last two years in Beijing as a creative director at BBDO Proximity China, where he helped lead creative efforts for Volkswagen's "The People's Car" campaign. Prior to that, he was digital creative director at WPP's G2 Worldwide, based in its Brazil office. He has also worked at IPG's Sao Paulo-based creative shop, CUBOCC and JWT Brazil. Perotto (below) most recently spent two years at the Boulder office of Crispin Porter & Bogusky as senior interactive designer or brands such as American Express, Dominos, Coke Zero and Jell-O. Before that, he was art director at Mexico-based digital agency Groupo W, and also art director at Sao Paulo's AgenciaClick Isobar.
Crispin Porter +Bogusky has hired Andy Grant as associate creative director, based out of its Los Angeles office. Grant joins CP+B from BBH, where he spent the past five years in both New York and Singapore. During his 13 years in advertising, he has at agencies including TBWA/Hunt/Lascaris, WCRS, Leo Burnett and Ogilvy, where he created campaigns for Google, Axe, Levi's, British Airways, Audi and Vaseline. His work on the "Prescribe The Nation" campaign for Vaseline won the Grand Prix at the Jay Chiat Awards. His work has also been honored at The One Show, Clios, Cannes and The Loerie Awards.
Dare Vancouver has promoted Addie Gillespie and Mia Thomsett to creative directors. The duo joined Dare Vancouver two years ago and have since produced work for clients such as MTS, John Frieda, BC Children's Hospital Foundation and Whistler Film Festival. They have collected prizes from One Show, One Show Interactive, Cannes, Communication Arts, D&AD, Webby Awards, Marketing Awards, Lotus, Shots, the Bessies and more.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more