The Call of the Wild

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Besides DDB/Chicago's "Real American Heroes" radio ads - which were awarded an unprecedented eight Gold medals by the Art Directors Club - Wieden & Kennedy's "Enjoy the Weather" print campaign for Nike was the most successful of the show, winning two Golds. In both winning ads, "Dots" and "Treadmill," rugged terrain is overlaid with LifeCycle-style readouts, reminding athletes and weekend warriors that you don't have to stay locked in a sports club all winter to get your cardio fix.

Client: Nike Agency: Wieden & Kennedy/Portland CDs: Hal Curtis, Jim Riswold ADs: Jayanta Jenkins, Bill Karow CWs: Simon Mainwaring, Mark Fitzloff Photographers: Michael Jones, Andrew Heading

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