Mother creatives Thomas Kemeny (left) and Josh Engmann only got hitched as a team last fall, but together they've already built a city. Literally. The pair created a miniature Manhattan, on grand scale, in an attempt to endear Windows 8 to the non-PC crowd. The installation appeared at New York's Hudson River Park last fall and served as a platform for Microsoft to showcase its partnership with creative pacesetters, "from the Film Society of Lincoln Center to Milton Glaser to the Whitney Museum of American Art," said Mr. Engmann. "It was all the joys and challenges of urban planning condensed into five weeks and 178 feet."
Before the two came together as "Jomas," as they're now jokingly known, each made his mark on other notable Mother projects. Mr. Kemeny worked Ben-Gay's ridiculously funny product demo involving interpretive dance, as well the agency's naughty, multi-tiered Sour Patch Kids campaign. During that time, the U.K.-born Mr. Engmann, who moved from the agency's London office, turned into quite the name-dropper, having worked on the agency's Burger King effort starring David Beckham and Mary J. Blige.
As Jomas, "I guess our dynamic is like a boy band in some ways," said Mr. Kemeny. "Josh is the guy in the boy band who does art direction, and I'm more like the guy in the boy band who is a copywriter." Added Mr. Kemeny, "We also aren't in a band. We both work hard until the ideas feel good for us to go home."
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