Swiss agency Wirz Werbung AG received a Gold medal for its unsettling "Fight Violence" PSA for the Swiss Foundation Against Racism and anti-Semitism. The guerrilla :30 shows a man being attacked on a busy city street. "The attacker is an actor," the first super tells us. "The victim is, too," says the second. "All the others are real," we're told as we see footage of onlookers who did nothing to help the victim.
Client: Foundation Against Racism and anti-Semitism Agency: Wirz Werbung AG CD: Hanspeter Schweizer AD: Rolf Kalin CW: John Leuppi Agency Producer: Kerstin Reulen Director: Sebastian Strasser/Blood, Sweat & Tears Designer: Barbara Hartmann Music & Sound: Jingle Jungle