It doesn't seem to have hurt, however. Since joining Saatchi—former ECD and awards magnet Tony Granger brought him on full-time after a previous internship—Kluin has won a Gold Lion in Press & Poster at Cannes in each of the last two years. In 2006, it was for his print campaign for StuffIt Deluxe, in which categories as dizzying as "What She Got in the Divorce" and "Things Made in China" are compressed onto a single page, often with room to spare. Last year, his type-driven campaign for P&G's Glide Dental Floss—in which annoying sticking points like "9AM Meeting" get wedged in between the letters of simple pleasures like a "Big Night Out"—brought home the gold. "I want to take things one step at a time," says Kluin, who has lately branched into TV with work for StuffIt and JCPenney. "First I wanted to do great print. I'm kind of there, I hope. There's always room for improvement, of course. Like Tony [Granger] told me once, it's not a sprint, it's a marathon."
Granger, of course, has now moved on to Y&R, and fellow ECDs Jan Jacobs and Leo Premutico have forged out on their own to launch the boutique Johannes Leonardo. But the unflappable Kluin does not worry about Saatchi's prospects under new ECD Gerry Graf, just in from TBWA/Chiat/Day. There "may be a style change," he says, "but the goal is still the same."