Bogusky, on barriers to clients trusting agencies on things that aren't "business as usual": "I don't really see any barriers. There may be roadblocks to overcome but my mind just doesn't work this way. I'm looking for the momentum and energy that's already out there and working with that. The biggest win already has been to some surprise our most audacious enterprise. The joint venture with Trek bicycles and Humana has already become the most prominent U.S. bike share program with pilot programs in Louisville and commitments to put over 2000 bikes in Miami Beach and Denver and the U.S. Park Service. I think this is very, very, early in the process and it's pretty outrageous to think where it can go."
Reilly, on the tone of this year's Burger King work: "Burger King is constantly encouraging us to push its brand forward. And when you have a product like the Whopper, it is easy to take that encouragement and turn it into competitive efforts. Some may see it as confrontational. We see it as just presenting the facts in a provocative way. I would give Burger King all the credit for any success we have had. They see the value in being aggressively innovative in a time of economic fear."
Keller, on keeping the ideas flowing: "We have an intense respect for great ideas. So when we are lucky enough to have one, we make sure it gets made. The rest takes care of itself."
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