Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Creativity 50:
Martijn van der Zee, senior VP of e-commerce, Air France KLM

By Published on .

KLM made travel a little more exciting when it introduced Meet & Seat, an online system that lets customers choose their seatmates on the basis of their Facebook or LinkedIn Profile. According to Mr. van der Zee, KLM senior VP E-commerce, around 4,000 profiles have been shared. And that's only one of the exciting creative moves from the brand in the past year. Other efforts include "Trip Planner," which allows users to arrange group trips with friends through Facebook, and the Passport App, which turns travelers' trip photos into movies that can be shared through social media. Taking risks pays off in the new era of creativity, said Mr. van der Zee, noting, "People appreciate us for trying the unexpected."

The Be My Guest campaign tapped celebrities to introduce KLM's Seatmates initiative

See the rest of the 2012 Creativity 50 here.

Most Popular
In this article: