Creativity 50:
Craig Inglis, Marketing Director, John Lewis

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Craig Inglis
Craig Inglis

John Lewis' big TV campaigns--including the Christmas 2011 spot, in which a young boy counts down the days until he can give his parents a present--often combine storytelling and music to bring a tear to the eye, while the print work focuses more on the beautiful presentation of everyday products. "You need to be brave about communications and to be clear about what you stand for," Mr. Inglis said. "It's vital that every piece of creative work we produce reaches the high quality standard that does justice to the brand."

See the rest of the 2012 Creativity 50 here.

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