Typically, when celebrated chief creative officers graduate up to the global or holding-company level, they wind up working the awards circuit, schmoozing clients and parachuting in to cherry-pick plum creative assignments.
But if there's one thing we know about Alex Bogusky, the longtime driving force behind Crispin Porter & Bogusky's creative department, it's that he's not typical.
Mr. Bogusky—best known for Crispin's never-boring and often-groundbreaking work for the likes of Burger King, Volkswagen and Mini—has surrendered his day-to-day role at the agency in order to become the "chief creative insurgent" at MDC Partners, which controls the agency as well as other creative shops such as Zig and Kirshenbaum Bond Senecal & Partners.
His new role isn't likely to get him confused with Mark Tutssel or Bob Scarpelli anytime soon. As he put it on his personal blog: "Chief creative insurgent is not another way of saying global creative director. ... An insurgent is defined as someone who challenges the status quo. My job is to question the very definition of marketing and communications and corporate structure."
See the rest of the 2010 Creativity 50 here.