David Droga's New York-based agency raised the creative bar even higher in 2009, becoming the first shop to win D&AD Black Pencils for two campaigns: the "Million" project for the New York City Department of Education and for "The Great Schlep." The agency silenced skeptics by snaring global assignments for Unilever, Activision and Puma and its second office, in Sydney, won agency of the year Down Under.
Mr. Droga, on whether he would change anything about the controversial Shiny Suds video for Method: "I don't regret doing it. Ninety-nine percent of people weren't offended, but I take that 1% seriously ... we don't like offending anyone. Maybe the bubbles could have been less extreme, but I still completely stand by the thought and the premise. Creativity has got to have some edge to it, doesn't it? We strive to do stuff that connects with people."
See the rest of the 2010 Creativity 50 here.