Creativity 50 2010: Robert Lindström, David Eriksson & Roger Stighäll

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From GE's Smart Grid augmented-reality site with Goodby, Silverstein & Partners, San Francisco, to Adidas Teamgeist for the German sports brand, North Kingdom has built a Swedish digital-production agency with work that can translate to any culture, anywhere in the world.

"When we look for new talent, we do not look across the street, but often find ourselves going for more junior people or people from other cultures, countries and backgrounds," said co-founder Roger Stighäll. "It makes out for an interesting mix."

The agency actually likes the challenge of working with shops in other time zones and thinks its northern location, away from the creative hotbeds of Amsterdam and New York, means its designers and developers can concentrate on one project at time, since "every single pixel needs love."

See the rest of the 2010 Creativity 50 here.

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