Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Creativity 50 2011: Mr. Doob

By Published on .

Mr. Doob
Mr. Doob

Mr. Doob (a.k.a. Ricardo Cabello) is the quiet, but significant, creative contributor on some of the year's most-buzzed-about efforts, including the Milk/Koblin interactive video for Arcade Fire's "Wilderness Downtown." Originally from Barcelona, he uses Flash, OpenGL and 3-D rendering to create stunning and often surprising web experiences. On "Wilderness," users launch Chrome, type in their hometown address, and are swept into a personalized, nostalgic journey through the neighborhood they grew up in. Mr. Cabello was also technical director on Milk/Koblin's "3 Dreams of Black" by Rome. The WebGL music video, featuring artists such as Norah Jones and Jack White, invites visitors into a dreamlike 3D world of their own creation.

Most Popular
In this article: